Tag: "channel analytics"

Google Analytics API Will Fuel Next Generation of Channel Management Dashboards

Louis Columbus
Cincom Systems
Today’s announcement by Google that Google Analytics APIs are available for public beta has the potential to revolutionize channel management analytics as well. It’s been six months since Google made the commitment to go public with these APIs, so it’s a big deal in the Google developer community. TechCrunch has an excellent [...]

Apr 21, 2009 | 0 comments | View Post

Managing Transaction Pricing Through Multiple Channels

Louis Columbus
Cincom Systems
Getting beyond being dependent on price lists generated through automated macro reporting functions from your ERP system that don’t reflect real gross margins to using constraint-based software modeling to optimize pricing by channel partner is a strategy manufacturers are using to retain margin and minimize drains on salespersons’ time. Special pricing requests, price [...]

Apr 12, 2009 | 0 comments | View Post

Making Analytics Part of Your Channel Management Strategies Part 2: It’s About More Than Sales Volume

Louis Columbus
Cincom Systems
Getting beyond using analytics applications and dashboards to track sales, doing simple trending analysis, or basically slicing and dicing sales figures and instead measuring profitability is far more important today.
It’s time to get beyond the basics of channel management analytics and concentrate on how to measure profits by channel partner and then build [...]

Apr 08, 2009 | 0 comments | View Post